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Privacy Policy

This privacy policy describes how Laura Ewbank and Liam Monaghan may collect, store, use and share information through this website. Your personal information may be collected when you:

Questions or Concerns?

If, after reading this policy you have any questions or concerns, then please contact us at: info@northwestorthodontics.co.uk

What Personal Information do we Process?

The type of data we process will depend on how you interact with our website and what information you provide. The personal information we collect may include the following:

  • Names

  • Phone numbers

  • Email addresses

  • Correspondence relating to your clinical care

  • Mailing addresses

  • Clinical photographs

  • Radiographs

  • Correspondence relating to your appointments

How we Process Your Information

We process your personal information for a variety of reasons:

  • To respond to patient enquires / offer support to users

  • To send administrative information relating to appointments

  • To send information relating to your clinical care (for example consultation reports)

  • To liaise with other medical professionals (for example your dentist or GP)

  • To use data analytics to improve our website, products and services

UK GDPR

The UK General Data Protection Regulations require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information.

  • Consent. We may process your information if you have given us permission to use your information for a specific purpose. You can withdraw your consent at any time.

  • Performance of a contract. We may process your personal information when we believe it is necessary to fulfil our obligations to you, including when responding to enquiries through our website.

  • Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights or disclose your information as evidence in litigation I which we are involved.

In legal terms, we are the ‘data controller’ under data protection laws of the personal information described in this privacy notice, since we determine the means and/or purposes of the data processing we perform.

When and With Whom we Share Your Personal Information

We may need to share your personal information in the following situations.

  • Arranging for appointments to be made at The Bridge Dental Care

  • Onwards referral to medical colleagues or for specialist imaging (X-Rays or CT scans)

  • Discussion of your care with your general medical practitioner or dentist

Cookies and Other Tracking Technologies

We may use cookies and other tracking technologies to collect and store you information.

A cookie is a small text file stored by your web browser on your computer or mobile device. Some cookies are essential for the Sites to work and help us provide you with relevant information. They also allow us to recognise your computer (but not specifically who is using it) when you access our site and to improve the usability and performance of our website.

 

We use cookies to compile anonymous, aggregated statistics that allow us to understand how people use our sites and help us improve their structure and content. We cannot identify you personally from this information.

 

For further information on cookies, please visit the following link: https://allaboutcookies.org

 

How We Keep Your Information Safe

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information no electronic transmission over the internet, or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals or other unauthorised third parties will not be able to defeat our security and improperly access your information. Although we will do our best to protect your personal information, you should only access the website in a secure environment.

Collection of Data From Minors

We do not knowingly solicit data from children under 18 years of age. By using this website, you represent that you are at least 18 years of age, or that you are the parent or guardian of such a minor and consent to the collection of their data.

What are Your Privacy Rights?

You have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. If you do not consent to certain aspects of data collection, it may not be possible to continue with your dental care.

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